Daniel Lach has called Etchingham home for 35 years. He raised two sons here with his wife Nicky and has lived through every winter of flooding and every year of deteriorating roads that the county council has failed to fix.
Daniel is not a career politician. His career was spent managing complex financial decisions for major organisations – skills he now brings to the fight for fair funding for rural communities. an understands how budgets work and what poor financial management costs communities. He knows the fair funding argument by the numbers: rural East Sussex receives a fraction of county council spending per head compared to urban areas, and that imbalance has been allowed to grow for fourteen years.
He joined Reform UK because he believes rural communities like those in the Brede Valley and Marsham division deserve a councillor who will fight for their fair share — not manage their decline. That means proper road maintenance, investment in flood drainage, and a county council that treats farming and village communities as a priority, not an afterthought.
Daniel supports local farmers, pubs, and small businesses because they are the backbone of this community — and because after 35 years in Etchingham, he has seen what happens when a county council stops paying attention to the communities that keep the countryside alive.
The draft Rother Local Plan proposes housing development on an unprecedented level, some 340 new homes across Broad Oak, Peasmarsh, and Beckley without a credible infrastructure plan. This plan has been driven by Teresa Killeen, Rother District Council’s Cabinet Member for planning and key Liberal Democrat architect of the plan. As county councillor, Dan will use the statutory consultee role to formally object to development lacking adequate infrastructure – and to make the fair funding case, in numbers, that rural communities have been denied for fourteen years.
On 7th May, give Daniel Lach the opportunity to put 35 years of local knowledge and and a career in financial management to work for Brede Valley and Marsham.
Why Reform UK
Last year, your current county councillors voted to cancel this election, denying Brede Valley and Marsham residents a voice. Reform UK challenged this in the High Court and restored your vote.
Liberal Democrats claim to stand up for democracy, yet when the key vote was held to cancel your county council elections, three of their councillors were absent – the vote passed by just two. Their actions do not match their words. The Liberal Democrats, whose candidate now asks for your trust, had three councillors absent when votes were held to cancel your elections. On 7th May, residents can deliver their verdict.
Reform UK’s candidates are a fresh team of capable people who have seen council failures first-hand – and are standing to bring practical experience, challenge poor decisions, and push for better outcomes for residents.
Reform UK is committed to:
- Keeping the NHS free and reducing waiting lists.
- Protecting pensions, including protecting the triple lock for pensioners.
- Supporting children with SEND.
- Protecting the environment.
- Cutting energy bills, reducing wasteful government spending, and helping households keep more of what they earn.
